The Dominant Influence of Marketing in the 21st Century
The Marketing Leviathan
Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
| Author: | ISBN: | 9781137322630 | |
| Publisher: | Palgrave Macmillan UK | Publication: | April 16, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137322630 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | April 16, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
