The Discourse of Online Consumer Reviews

Nonfiction, Reference & Language, Language Arts, Linguistics
Cover of the book The Discourse of Online Consumer Reviews by Camilla Vasquez, Bloomsbury Publishing
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Author: Camilla Vasquez ISBN: 9781441196842
Publisher: Bloomsbury Publishing Publication: June 19, 2014
Imprint: Bloomsbury Academic Language: English
Author: Camilla Vasquez
ISBN: 9781441196842
Publisher: Bloomsbury Publishing
Publication: June 19, 2014
Imprint: Bloomsbury Academic
Language: English

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.

This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.

This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

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