The Discourse of Commercialization

A Multi-Perspectived Analysis

Nonfiction, Reference & Language, Language Arts, Linguistics
Cover of the book The Discourse of Commercialization by J. Crichton, Palgrave Macmillan UK
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Author: J. Crichton ISBN: 9780230295230
Publisher: Palgrave Macmillan UK Publication: November 24, 2010
Imprint: Palgrave Macmillan Language: English
Author: J. Crichton
ISBN: 9780230295230
Publisher: Palgrave Macmillan UK
Publication: November 24, 2010
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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