The Design of Future Things

Business & Finance, Industries & Professions, Quality Control, Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology
Cover of the book The Design of Future Things by Don Norman, Basic Books
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Author: Don Norman ISBN: 9780465013036
Publisher: Basic Books Publication: May 12, 2009
Imprint: Basic Books Language: English
Author: Don Norman
ISBN: 9780465013036
Publisher: Basic Books
Publication: May 12, 2009
Imprint: Basic Books
Language: English

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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