The Demand for International Football Telecasts in the United States

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Economics
Cover of the book The Demand for International Football Telecasts in the United States by Georgios Nalbantis, Tim Pawlowski, Springer International Publishing
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Author: Georgios Nalbantis, Tim Pawlowski ISBN: 9783319480756
Publisher: Springer International Publishing Publication: February 6, 2017
Imprint: Palgrave Macmillan Language: English
Author: Georgios Nalbantis, Tim Pawlowski
ISBN: 9783319480756
Publisher: Springer International Publishing
Publication: February 6, 2017
Imprint: Palgrave Macmillan
Language: English

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

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