The Creative Priority

Putting Innovation To Work In Your Business

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Management & Leadership, Management
Cover of the book The Creative Priority by Jerry Hirshberg, HarperCollins e-books
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Author: Jerry Hirshberg ISBN: 9780061967917
Publisher: HarperCollins e-books Publication: October 20, 2009
Imprint: HarperCollins e-books Language: English
Author: Jerry Hirshberg
ISBN: 9780061967917
Publisher: HarperCollins e-books
Publication: October 20, 2009
Imprint: HarperCollins e-books
Language: English

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

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