The Creative Curve

How to Develop the Right Idea, at the Right Time

Nonfiction, Health & Well Being, Psychology, Creative Ability, Business & Finance, Human Resources & Personnel Management, Career Planning & Job Hunting
Cover of the book The Creative Curve by Allen Gannett, The Crown Publishing Group
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Author: Allen Gannett ISBN: 9781524761721
Publisher: The Crown Publishing Group Publication: June 12, 2018
Imprint: Currency Language: English
Author: Allen Gannett
ISBN: 9781524761721
Publisher: The Crown Publishing Group
Publication: June 12, 2018
Imprint: Currency
Language: English

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
** **
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. 
 
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. 
 
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
** **
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. 
 
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. 
 
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

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