The Copywriting Sourcebook

How to write better copy, faster for everything from ads to websites

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Copywriting Sourcebook by Andy Maslen, Marshall Cavendish International
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Author: Andy Maslen ISBN: 9789814312134
Publisher: Marshall Cavendish International Publication: September 1, 2009
Imprint: Marshall Cavendish Edition Language: English
Author: Andy Maslen
ISBN: 9789814312134
Publisher: Marshall Cavendish International
Publication: September 1, 2009
Imprint: Marshall Cavendish Edition
Language: English
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

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