The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Copywriter's Toolkit by Margo Berman, Wiley
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Author: Margo Berman ISBN: 9781444360813
Publisher: Wiley Publication: July 19, 2012
Imprint: Wiley-Blackwell Language: English
Author: Margo Berman
ISBN: 9781444360813
Publisher: Wiley
Publication: July 19, 2012
Imprint: Wiley-Blackwell
Language: English

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

  • Introduces essential conceptual strategies and key writing techniques for result-driven copy
  • Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
  • Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
  • Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more
  • Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies
  • Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

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