The Complexity Turn

Cultural, Management, and Marketing Applications

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
Cover of the book The Complexity Turn by , Springer International Publishing
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Author: ISBN: 9783319470283
Publisher: Springer International Publishing Publication: February 16, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319470283
Publisher: Springer International Publishing
Publication: February 16, 2017
Imprint: Springer
Language: English

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.

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This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.

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