The Complete Idiot's Guide to Branding Yourself
Tips and Techniques for Showing Who You Are and What You Can Do
Business & Finance, Business Reference, Business Communication, Career Planning & Job Hunting, Careers, Marketing & Sales
| Author: | Ray Paprocki, Sherry Beck Paprocki | ISBN: | 9781101032800 |
| Publisher: | DK Publishing | Publication: | May 5, 2009 |
| Imprint: | Alpha | Language: | English |
| Author: | Ray Paprocki, Sherry Beck Paprocki |
| ISBN: | 9781101032800 |
| Publisher: | DK Publishing |
| Publication: | May 5, 2009 |
| Imprint: | Alpha |
| Language: | English |
A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
? An in-depth understanding of the principles of successful brand building-in any context
? Practical tools to build and manage powerful relationships
? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
? Advanced techniques to continually refine your unique personal brand
A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
? An in-depth understanding of the principles of successful brand building-in any context
? Practical tools to build and manage powerful relationships
? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
? Advanced techniques to continually refine your unique personal brand
