The Compass and the Nail

How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

Business & Finance, Economics, Sustainable Development, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Compass and the Nail by Craig Wilson, Rare Bird Books
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Author: Craig Wilson ISBN: 9781942600152
Publisher: Rare Bird Books Publication: July 20, 2015
Imprint: Rare Bird Books, A Vireo Book Language: English
Author: Craig Wilson
ISBN: 9781942600152
Publisher: Rare Bird Books
Publication: July 20, 2015
Imprint: Rare Bird Books, A Vireo Book
Language: English
Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution.

Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution.

Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices.

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