The CIM Marketing Dictionary

Business & Finance, Marketing & Sales
Cover of the book The CIM Marketing Dictionary by Norman Hart, John Stapleton, Taylor and Francis
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Author: Norman Hart, John Stapleton ISBN: 9781136008337
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Norman Hart, John Stapleton
ISBN: 9781136008337
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.

In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.

In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

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