The Chinese Social Media Universe (2nd Edition)

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Chinese Social Media Universe (2nd Edition) by Dr Mathew McDougall, Dr Mathew McDougall
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Author: Dr Mathew McDougall ISBN: 9781465779595
Publisher: Dr Mathew McDougall Publication: January 13, 2012
Imprint: Smashwords Edition Language: English
Author: Dr Mathew McDougall
ISBN: 9781465779595
Publisher: Dr Mathew McDougall
Publication: January 13, 2012
Imprint: Smashwords Edition
Language: English

For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment.
This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience.
You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment.
This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience.
You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.

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