The Chinese Social Media Universe (2nd Edition)

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Chinese Social Media Universe (2nd Edition) by Dr Mathew McDougall, Dr Mathew McDougall
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Mathew McDougall ISBN: 9781465779595
Publisher: Dr Mathew McDougall Publication: January 13, 2012
Imprint: Smashwords Edition Language: English
Author: Dr Mathew McDougall
ISBN: 9781465779595
Publisher: Dr Mathew McDougall
Publication: January 13, 2012
Imprint: Smashwords Edition
Language: English

For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment.
This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience.
You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment.
This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience.
You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.

More books from Advertising & Promotion

Cover of the book Trade Shows by Dr Mathew McDougall
Cover of the book Comment utiliser Google pour son Marketing ? by Dr Mathew McDougall
Cover of the book Pinterest Tacticts for Business by Dr Mathew McDougall
Cover of the book Facebook Marketing: Skyrocket Your Business by Dr Mathew McDougall
Cover of the book Social Media Marketing Guide by Dr Mathew McDougall
Cover of the book Magnetic Facebook Marketing by Dr Mathew McDougall
Cover of the book Video Marketing by Dr Mathew McDougall
Cover of the book Ma vie dans la publicité by Dr Mathew McDougall
Cover of the book Ultimate Guide to Platform Building by Dr Mathew McDougall
Cover of the book Successful Presenting in a Week: Teach Yourself by Dr Mathew McDougall
Cover of the book Promoción y comercialización de productos y servicios turísticos locales. UF0084. by Dr Mathew McDougall
Cover of the book Ultimate Guide to YouTube for Business by Dr Mathew McDougall
Cover of the book How to Outsource Anything to Anyone by Dr Mathew McDougall
Cover of the book Social Media Isn't Social by Dr Mathew McDougall
Cover of the book Fill Your Books by Dr Mathew McDougall
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy