The Changing Strategies of International Business

How MNEs Manage in a Changing Commercial and Political Landscape

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book The Changing Strategies of International Business by , Springer International Publishing
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Author: ISBN: 9783030039318
Publisher: Springer International Publishing Publication: January 16, 2019
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783030039318
Publisher: Springer International Publishing
Publication: January 16, 2019
Imprint: Palgrave Macmillan
Language: English

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.

In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.

In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

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