The Changing Dynamics of International Business in Africa
Business & Finance, Management & Leadership, Management, Nonfiction, Social & Cultural Studies, Social Science
| Author: | ISBN: | 9781137516541 | |
| Publisher: | Palgrave Macmillan UK | Publication: | June 22, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137516541 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | June 22, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.
The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.
