The Campaign Manager

Running and Winning Local Elections

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book The Campaign Manager by Catherine Shaw, Taylor and Francis
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Author: Catherine Shaw ISBN: 9780429974175
Publisher: Taylor and Francis Publication: March 9, 2018
Imprint: Routledge Language: English
Author: Catherine Shaw
ISBN: 9780429974175
Publisher: Taylor and Francis
Publication: March 9, 2018
Imprint: Routledge
Language: English

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

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