The Buying Brain

Secrets for Selling to the Subconscious Mind

Business & Finance, Marketing & Sales
Cover of the book The Buying Brain by A. K. Pradeep, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: A. K. Pradeep ISBN: 9780470646847
Publisher: Wiley Publication: July 16, 2010
Imprint: Wiley Language: English
Author: A. K. Pradeep
ISBN: 9780470646847
Publisher: Wiley
Publication: July 16, 2010
Imprint: Wiley
Language: English

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to
• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to
• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

More books from Wiley

Cover of the book Terminator and Philosophy by A. K. Pradeep
Cover of the book Trillions by A. K. Pradeep
Cover of the book Forensic Psychology For Dummies by A. K. Pradeep
Cover of the book Ceramics for Energy Conversion, Storage, and Distribution Systems by A. K. Pradeep
Cover of the book The Wiley Handbook of Early Childhood Development Programs, Practices, and Policies by A. K. Pradeep
Cover of the book ABC of Palliative Care by A. K. Pradeep
Cover of the book Elektrochemische Verfahrenstechnik by A. K. Pradeep
Cover of the book The Functions, Disease-Related Dysfunctions, and Therapeutic Targeting of Neuronal Mitochondria by A. K. Pradeep
Cover of the book PMI-ACP Project Management Institute Agile Certified Practitioner Exam Study Guide by A. K. Pradeep
Cover of the book Advanced Ultrasonic Methods for Material and Structure Inspection by A. K. Pradeep
Cover of the book CAE Study Guide 2015 by A. K. Pradeep
Cover of the book The Physics of Vibrations and Waves by A. K. Pradeep
Cover of the book Renewable Energy by A. K. Pradeep
Cover of the book What to Believe Now by A. K. Pradeep
Cover of the book Measuring Glass Ceiling Effects in Higher Education: Opportunities and Challenges by A. K. Pradeep
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy