The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration
Cover of the book The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition) by Cameron S. Foote, W. W. Norton & Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cameron S. Foote ISBN: 9780393733280
Publisher: W. W. Norton & Company Publication: March 26, 2010
Imprint: W. W. Norton & Company Language: English
Author: Cameron S. Foote
ISBN: 9780393733280
Publisher: W. W. Norton & Company
Publication: March 26, 2010
Imprint: W. W. Norton & Company
Language: English

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.

Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.

Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

More books from W. W. Norton & Company

Cover of the book Manual for Survival: A Chernobyl Guide to the Future by Cameron S. Foote
Cover of the book The Dogs of Avalon: The Race to Save Animals in Peril by Cameron S. Foote
Cover of the book American Dreamer: A Life of Henry A. Wallace by Cameron S. Foote
Cover of the book Drawn to the Rhythm: A Passionate Life Reclaimed by Cameron S. Foote
Cover of the book Prenatal Development and Parents' Lived Experiences: How Early Events Shape Our Psychophysiology and Relationships (Norton Series on Interpersonal Neurobiology) by Cameron S. Foote
Cover of the book The Soul of Money: Transforming Your Relationship with Money and Life by Cameron S. Foote
Cover of the book LGBTQ Clients in Therapy: Clinical Issues and Treatment Strategies by Cameron S. Foote
Cover of the book Inheriting the War: Poetry and Prose by Descendants of Vietnam Veterans and Refugees by Cameron S. Foote
Cover of the book Only As the Day Is Long: New and Selected Poems by Cameron S. Foote
Cover of the book Simply Einstein: Relativity Demystified by Cameron S. Foote
Cover of the book Fur, Fortune, and Empire: The Epic History of the Fur Trade in America by Cameron S. Foote
Cover of the book The End of Alchemy: Money, Banking, and the Future of the Global Economy by Cameron S. Foote
Cover of the book A Memory of the Future: Poems by Cameron S. Foote
Cover of the book The Hidden Half of Nature: The Microbial Roots of Life and Health by Cameron S. Foote
Cover of the book The Surgeons: Life and Death in a Top Heart Center by Cameron S. Foote
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy