The Business of iOS App Development

For iPhone, iPad and iPod touch

Nonfiction, Computers, Macintosh, General Computing, Programming
Cover of the book The Business of iOS App Development by Dave Wooldridge, Taylor Pierce, Apress
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Author: Dave Wooldridge, Taylor Pierce ISBN: 9781430262398
Publisher: Apress Publication: October 29, 2014
Imprint: Apress Language: English
Author: Dave Wooldridge, Taylor Pierce
ISBN: 9781430262398
Publisher: Apress
Publication: October 29, 2014
Imprint: Apress
Language: English

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

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