The British Newspaper Industry

The Future of the Regional Press

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, History
Cover of the book The British Newspaper Industry by John Hill, Palgrave Macmillan UK
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Author: John Hill ISBN: 9781137568977
Publisher: Palgrave Macmillan UK Publication: April 8, 2016
Imprint: Palgrave Macmillan Language: English
Author: John Hill
ISBN: 9781137568977
Publisher: Palgrave Macmillan UK
Publication: April 8, 2016
Imprint: Palgrave Macmillan
Language: English

It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

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It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

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