The Beatles

Image and the Media

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book The Beatles by Michael R. Frontani, University Press of Mississippi
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Author: Michael R. Frontani ISBN: 9781604731569
Publisher: University Press of Mississippi Publication: March 26, 2007
Imprint: University Press of Mississippi Language: English
Author: Michael R. Frontani
ISBN: 9781604731569
Publisher: University Press of Mississippi
Publication: March 26, 2007
Imprint: University Press of Mississippi
Language: English

The Beatles: Image and the Media charts the transformation of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, the study covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image evolved and how this transformation related to cultural and historical events.

Upon their arrival in the U.S., the Beatles wore sharply tailored suits and cast themselves as adorable, accessible teen heartthrobs. By the end of the decade, they had absorbed the fashion and consciousness of the burgeoning counterculture and were using their interviews, media events, and music to comment on issues such as the Vietnam War, drug culture, and civil rights. Frontani traces the steps that led to this change and comments on how the band's mantra of essential optimism never wavered despite the evolution of its media profile.

Michael R. Frontani is associate professor of communications at Elon University. His work has appeared in American Journalism, Journal of American Culture, Journalism History, and African Studies Review.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Beatles: Image and the Media charts the transformation of the Beatles from teen idols to leaders of the youth movement and powerful cultural agents. Drawing upon American mainstream print media, broadcasts, albums, films, and videos, the study covers the band's career in the United States. Michael R. Frontani explores how the Beatles' media image evolved and how this transformation related to cultural and historical events.

Upon their arrival in the U.S., the Beatles wore sharply tailored suits and cast themselves as adorable, accessible teen heartthrobs. By the end of the decade, they had absorbed the fashion and consciousness of the burgeoning counterculture and were using their interviews, media events, and music to comment on issues such as the Vietnam War, drug culture, and civil rights. Frontani traces the steps that led to this change and comments on how the band's mantra of essential optimism never wavered despite the evolution of its media profile.

Michael R. Frontani is associate professor of communications at Elon University. His work has appeared in American Journalism, Journal of American Culture, Journalism History, and African Studies Review.

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