The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Business & Finance, Career Planning & Job Hunting, Small Business, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Art of the Start 2.0 by Guy Kawasaki, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Guy Kawasaki ISBN: 9780698193635
Publisher: Penguin Publishing Group Publication: March 3, 2015
Imprint: Portfolio Language: English
Author: Guy Kawasaki
ISBN: 9780698193635
Publisher: Penguin Publishing Group
Publication: March 3, 2015
Imprint: Portfolio
Language: English

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

More books from Penguin Publishing Group

Cover of the book Roommates by Guy Kawasaki
Cover of the book Catherine Coulter THE FBI THRILLERS COLLECTION Books 6-10 by Guy Kawasaki
Cover of the book My Year of Meats by Guy Kawasaki
Cover of the book The Edge by Guy Kawasaki
Cover of the book The Americanization of Benjamin Franklin by Guy Kawasaki
Cover of the book Pretending She's His by Guy Kawasaki
Cover of the book Between a Church and a Hard Place by Guy Kawasaki
Cover of the book Whispers by Guy Kawasaki
Cover of the book Silver City Massacre by Guy Kawasaki
Cover of the book The Confusion of Languages by Guy Kawasaki
Cover of the book The Hostile Trail by Guy Kawasaki
Cover of the book Dance of the Thunder Dogs by Guy Kawasaki
Cover of the book The Global Age by Guy Kawasaki
Cover of the book Long Road to Cheyenne by Guy Kawasaki
Cover of the book When I Grow Up I Want to Be 60 by Guy Kawasaki
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy