The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Business & Finance, Marketing & Sales
Cover of the book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose, W. W. Norton & Company
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Author: Frank Rose ISBN: 9780393080797
Publisher: W. W. Norton & Company Publication: February 28, 2011
Imprint: W. W. Norton & Company Language: English
Author: Frank Rose
ISBN: 9780393080797
Publisher: W. W. Norton & Company
Publication: February 28, 2011
Imprint: W. W. Norton & Company
Language: English

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

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