The Animation Business Handbook

Practical Real-Life Advice for the Animation Professional

Nonfiction, Entertainment, Performing Arts, Business Aspects, Business & Finance, Industries & Professions, Industries
Cover of the book The Animation Business Handbook by Karen Raugust, St. Martin's Publishing Group
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Author: Karen Raugust ISBN: 9781429962285
Publisher: St. Martin's Publishing Group Publication: September 1, 2004
Imprint: St. Martin's Press Language: English
Author: Karen Raugust
ISBN: 9781429962285
Publisher: St. Martin's Publishing Group
Publication: September 1, 2004
Imprint: St. Martin's Press
Language: English

Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media.

Topics covered include:
* Distribution, sales, and marketing methods
* Financing, budgeting, costs and revenue opportunities
* The creation of ancillary entertainment and merchandise
* Animation in international markets.

The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media.

Topics covered include:
* Distribution, sales, and marketing methods
* Financing, budgeting, costs and revenue opportunities
* The creation of ancillary entertainment and merchandise
* Animation in international markets.

The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry.

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