The Age of Responsibility
CSR 2.0 and the New DNA of Business
Business & Finance, Business Reference, Business Ethics
| Author: | Wayne Visser | ISBN: | 9781119973386 |
| Publisher: | Wiley | Publication: | March 8, 2011 |
| Imprint: | Wiley | Language: | English |
| Author: | Wayne Visser |
| ISBN: | 9781119973386 |
| Publisher: | Wiley |
| Publication: | March 8, 2011 |
| Imprint: | Wiley |
| Language: | English |
This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.
This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.
