The AC/DC Strategy

Rock'n'Roll and the 14 Strategic Campaigning Guidelines

Business & Finance, Marketing & Sales
Cover of the book The AC/DC Strategy by Peter Metzinger, BookBaby
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Author: Peter Metzinger ISBN: 9781483525914
Publisher: BookBaby Publication: February 19, 2013
Imprint: Language: English
Author: Peter Metzinger
ISBN: 9781483525914
Publisher: BookBaby
Publication: February 19, 2013
Imprint:
Language: English

The book examines how AC/DC adhere to certain success factors, which can perhaps account for a portion of their dazzling success. At the same time the book explains how these success factors can be implemented in practice and can be used both in personal and professional undertakings to foster success. Readers learn how to build and maintain a brand that has truly loyal customers, sells better and lasts longer. The book was published before Malcolm Young had to leave the band but the lesson it contains are still true today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book examines how AC/DC adhere to certain success factors, which can perhaps account for a portion of their dazzling success. At the same time the book explains how these success factors can be implemented in practice and can be used both in personal and professional undertakings to foster success. Readers learn how to build and maintain a brand that has truly loyal customers, sells better and lasts longer. The book was published before Malcolm Young had to leave the band but the lesson it contains are still true today.

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