Technovisuality

Cultural Re-enchantment and the Experience of Technology

Nonfiction, Science & Nature, Technology, Science, Social & Cultural Studies, Social Science
Cover of the book Technovisuality by , Bloomsbury Publishing
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Author: ISBN: 9780857739193
Publisher: Bloomsbury Publishing Publication: December 23, 2015
Imprint: I.B. Tauris Language: English
Author:
ISBN: 9780857739193
Publisher: Bloomsbury Publishing
Publication: December 23, 2015
Imprint: I.B. Tauris
Language: English

How should we regard the contemporary proliferation of images? Today, visual information is available as projected, printed and on-screen imagery, in the forms of video games, scientific data, virtual environments and architectural renderings. Fearful and anti-visualist responses to this phenomenon abound. Spread by digital technologies, images are thought to threaten the word and privilege surface value over content. Yet as they multiply, images face unprecedented competition for attention. This book explores the opportunities that can arise from the ubiquity of visual stimuli. It reveals that 'technovisuality' - the fusion of digital technology with the visual - can work 'wonders'; not so much dazzling audiences with special effects as reviving our enchantment with popular culture. Introducing a new term for an entirely new field of academic study, this book reveals the centrality of 'technovisuality' in twenty-first- century life.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How should we regard the contemporary proliferation of images? Today, visual information is available as projected, printed and on-screen imagery, in the forms of video games, scientific data, virtual environments and architectural renderings. Fearful and anti-visualist responses to this phenomenon abound. Spread by digital technologies, images are thought to threaten the word and privilege surface value over content. Yet as they multiply, images face unprecedented competition for attention. This book explores the opportunities that can arise from the ubiquity of visual stimuli. It reveals that 'technovisuality' - the fusion of digital technology with the visual - can work 'wonders'; not so much dazzling audiences with special effects as reviving our enchantment with popular culture. Introducing a new term for an entirely new field of academic study, this book reveals the centrality of 'technovisuality' in twenty-first- century life.

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