Technology-as-a-Service Playbook

How to Grow a Profitable Subscription Business

Business & Finance, Industries & Professions, Industries
Cover of the book Technology-as-a-Service Playbook by Thomas Lah, J. B. Wood, Point B Inc
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Author: Thomas Lah, J. B. Wood ISBN: 9780986046254
Publisher: Point B Inc Publication: April 11, 2016
Imprint: Point B Inc Language: English
Author: Thomas Lah, J. B. Wood
ISBN: 9780986046254
Publisher: Point B Inc
Publication: April 11, 2016
Imprint: Point B Inc
Language: English

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable growth.

This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs—they will also directly impact the vast network of channel partners. After all, it’s not just about building recurring revenue, it’s about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business model.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable growth.

This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs—they will also directly impact the vast network of channel partners. After all, it’s not just about building recurring revenue, it’s about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business model.

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