Targeted Advertising Technologies in the ICT Space

A Use Case Driven Analysis

Nonfiction, Computers, Internet, Electronic Commerce, Application Software, General Computing
Cover of the book Targeted Advertising Technologies in the ICT Space by Christian Schlee, Springer Fachmedien Wiesbaden
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christian Schlee ISBN: 9783834823960
Publisher: Springer Fachmedien Wiesbaden Publication: October 1, 2013
Imprint: Springer Vieweg Language: English
Author: Christian Schlee
ISBN: 9783834823960
Publisher: Springer Fachmedien Wiesbaden
Publication: October 1, 2013
Imprint: Springer Vieweg
Language: English

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

More books from Springer Fachmedien Wiesbaden

Cover of the book Europäische Unternehmensbesteuerung II by Christian Schlee
Cover of the book Religionshybride by Christian Schlee
Cover of the book Kommunizieren in der Krise by Christian Schlee
Cover of the book Grundlagen der Unternehmensberatung by Christian Schlee
Cover of the book Mobile Payment by Christian Schlee
Cover of the book Stressbewältigung durch Meditation by Christian Schlee
Cover of the book Handbuch Bildungsforschung by Christian Schlee
Cover of the book Die Europäische Aktiengesellschaft (SE) by Christian Schlee
Cover of the book 3D-Spannungsanalyse von linear elastisch homogenen Körpern by Christian Schlee
Cover of the book Zusammen - Arbeit - Gestalten by Christian Schlee
Cover of the book Nach der Säkularisierung by Christian Schlee
Cover of the book Flüchtlingsstandort Deutschland – eine Analyse by Christian Schlee
Cover of the book Differenz unter Bedingungen von Differenz by Christian Schlee
Cover of the book Ermöglichung pädagogischer Interaktionen by Christian Schlee
Cover of the book Kampagnen führen by Christian Schlee
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy