Tapping Into the Collective Wisdom of Community to Make Great Products

Business & Finance
Cover of the book Tapping Into the Collective Wisdom of Community to Make Great Products by Barry Libert, Jon Spector, Pearson Education
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Author: Barry Libert, Jon Spector ISBN: 9780137082759
Publisher: Pearson Education Publication: February 1, 2010
Imprint: FT Press Language: English
Author: Barry Libert, Jon Spector
ISBN: 9780137082759
Publisher: Pearson Education
Publication: February 1, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

How your customers can help you design better products and services than you could ever create by yourself!

 

There’s much to be said for tapping the collective wisdom of a community for product ideas. It gives customers a vested interest in the results and helps guarantee that they’ll like what they’ve created. Many companies have pioneered product development by people not on their payroll. They range from food giants to the inventors of a popular virtual world that has confounded the skeptics….

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

How your customers can help you design better products and services than you could ever create by yourself!

 

There’s much to be said for tapping the collective wisdom of a community for product ideas. It gives customers a vested interest in the results and helps guarantee that they’ll like what they’ve created. Many companies have pioneered product development by people not on their payroll. They range from food giants to the inventors of a popular virtual world that has confounded the skeptics….

 

 

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