Tanishq: Managing Turnaround

Business & Finance, Career Planning & Job Hunting, Careers
Cover of the book Tanishq: Managing Turnaround by Palakh Jain, Partridge Publishing India
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Author: Palakh Jain ISBN: 9781482871463
Publisher: Partridge Publishing India Publication: April 18, 2016
Imprint: Partridge Publishing India Language: English
Author: Palakh Jain
ISBN: 9781482871463
Publisher: Partridge Publishing India
Publication: April 18, 2016
Imprint: Partridge Publishing India
Language: English

The Tanishq brand belongs to the Tata group, and true to the group's policy, the brand aims at bringing in credibility and professionalism to the jewelry industry. Today, Tanishq is recognized as a path-breaking effort that has earned a reputation for trust and excellence. It is credited for introducing pioneering concepts in an industry where tradition once ruled. But it wasnt such a happy story all along. Launched in 1996, Tanishq had to face several challenges concerning value proposition and positioning in the retail market and had incurred losses for three consecutive years. This book aims to study what went wrong in Tanishqs entry strategy and how Tanishq has managed to turn itself around into a profit-making entity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Tanishq brand belongs to the Tata group, and true to the group's policy, the brand aims at bringing in credibility and professionalism to the jewelry industry. Today, Tanishq is recognized as a path-breaking effort that has earned a reputation for trust and excellence. It is credited for introducing pioneering concepts in an industry where tradition once ruled. But it wasnt such a happy story all along. Launched in 1996, Tanishq had to face several challenges concerning value proposition and positioning in the retail market and had incurred losses for three consecutive years. This book aims to study what went wrong in Tanishqs entry strategy and how Tanishq has managed to turn itself around into a profit-making entity.

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