Talent Is Not Enough

Business Secrets For Designers

Nonfiction, Art & Architecture, General Art
Cover of the book Talent Is Not Enough by Shel Perkins, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Shel Perkins ISBN: 9780321713292
Publisher: Pearson Education Publication: April 22, 2010
Imprint: New Riders Language: English
Author: Shel Perkins
ISBN: 9780321713292
Publisher: Pearson Education
Publication: April 22, 2010
Imprint: New Riders
Language: English

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:

 

• How to get on the right career path

• The best way to determine pricing

• How to avoid common legal pitfalls

• How to manage large projects

• The secrets of efficient design teams

• How to forecast your workload and finances

 

Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:

 

• Design planning and strategy

• Corporate identity development

• Publication and editorial design

• Brand identity and packaging design

• Advertising and promotion design

• Marketing communications

• Environmental design

• Industrial design

• Motion graphics

• Interaction design

• Information design


“It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.”

Frank Maddocks, President, Maddocks & Company

 

“Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.”

Marty Neumeier, author of Zag and The Brand Gap

 


View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:

 

• How to get on the right career path

• The best way to determine pricing

• How to avoid common legal pitfalls

• How to manage large projects

• The secrets of efficient design teams

• How to forecast your workload and finances

 

Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:

 

• Design planning and strategy

• Corporate identity development

• Publication and editorial design

• Brand identity and packaging design

• Advertising and promotion design

• Marketing communications

• Environmental design

• Industrial design

• Motion graphics

• Interaction design

• Information design


“It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.”

Frank Maddocks, President, Maddocks & Company

 

“Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.”

Marty Neumeier, author of Zag and The Brand Gap

 


More books from Pearson Education

Cover of the book My Google Apps by Shel Perkins
Cover of the book XNA Game Studio 4.0 Programming by Shel Perkins
Cover of the book Pivot Table Data Crunching by Shel Perkins
Cover of the book Data Analytics with Spark Using Python by Shel Perkins
Cover of the book How to Control Your Finances After You Are Laid Off by Shel Perkins
Cover of the book The Econosphere by Shel Perkins
Cover of the book Essential Scrum: A Practical Guide to the Most Popular Agile Process by Shel Perkins
Cover of the book My Windows 10 (includes video and Content Update Program) by Shel Perkins
Cover of the book CompTIA Security+ SY0-301 Exam Cram by Shel Perkins
Cover of the book Adobe Fireworks CS4 How-Tos: 100 Essential Techniques by Shel Perkins
Cover of the book Web Publishing with PHP and FileMaker 9 by Shel Perkins
Cover of the book The End of Lean? by Shel Perkins
Cover of the book Build Windows 8 Apps with Microsoft Visual C++ Step by Step by Shel Perkins
Cover of the book Microsoft Expression Web 3 On Demand by Shel Perkins
Cover of the book The Workshop Book by Shel Perkins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy