Systems Thinking and Process Dynamics for Marketing Systems

Technologies and Applications for Decision Management

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Systems Thinking and Process Dynamics for Marketing Systems by Dr. Rajagopal, IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Rajagopal ISBN: 9781466622449
Publisher: IGI Global Publication: April 30, 2012
Imprint: Business Science Reference Language: English
Author: Dr. Rajagopal
ISBN: 9781466622449
Publisher: IGI Global
Publication: April 30, 2012
Imprint: Business Science Reference
Language: English
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

More books from IGI Global

Cover of the book Industrial Engineering by Dr. Rajagopal
Cover of the book Societal Benefits of Freely Accessible Technologies and Knowledge Resources by Dr. Rajagopal
Cover of the book Human-Centered Design of E-Health Technologies by Dr. Rajagopal
Cover of the book Systems Approach Applications for Developments in Information Technology by Dr. Rajagopal
Cover of the book Contemporary Identity and Access Management Architectures by Dr. Rajagopal
Cover of the book Proliferation of Open Government Initiatives and Systems by Dr. Rajagopal
Cover of the book Service Intelligence and Service Science by Dr. Rajagopal
Cover of the book Handbook of Research on Service-Learning Initiatives in Teacher Education Programs by Dr. Rajagopal
Cover of the book Handbook of Research on Integrating Social Media into Strategic Marketing by Dr. Rajagopal
Cover of the book Experimental Multimedia Systems for Interactivity and Strategic Innovation by Dr. Rajagopal
Cover of the book Biological and Quantum Computing for Human Vision by Dr. Rajagopal
Cover of the book Handbook of Research on Solar Energy Systems and Technologies by Dr. Rajagopal
Cover of the book Computer Vision by Dr. Rajagopal
Cover of the book Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship by Dr. Rajagopal
Cover of the book Computer Vision for Multimedia Applications by Dr. Rajagopal
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy