Super-sticky WeChat and Chinese Society

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Social & Cultural Studies, Social Science
Cover of the book Super-sticky WeChat and Chinese Society by Yujie Chen, Zhifei Mao, Jack Linchuan Qiu, Emerald Publishing Limited
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Author: Yujie Chen, Zhifei Mao, Jack Linchuan Qiu ISBN: 9781787439443
Publisher: Emerald Publishing Limited Publication: July 13, 2018
Imprint: Emerald Publishing Limited Language: English
Author: Yujie Chen, Zhifei Mao, Jack Linchuan Qiu
ISBN: 9781787439443
Publisher: Emerald Publishing Limited
Publication: July 13, 2018
Imprint: Emerald Publishing Limited
Language: English

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". 

Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms. 

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". 

Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms. 

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.

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