Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

How to Use The Art of War to Build Lifelong Customer Relationships

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald A. Michaelson, Steven W. Michaelson, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gerald A. Michaelson, Steven W. Michaelson ISBN: 9780071818599
Publisher: McGraw-Hill Education Publication: November 10, 2003
Imprint: McGraw-Hill Education Language: English
Author: Gerald A. Michaelson, Steven W. Michaelson
ISBN: 9780071818599
Publisher: McGraw-Hill Education
Publication: November 10, 2003
Imprint: McGraw-Hill Education
Language: English

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

  • Get your strategy straight
  • Win without fighting
  • Have a unique selling proposition
  • Know your competitor
  • Aim for big wins
  • Learn from lost sales
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

More books from McGraw-Hill Education

Cover of the book Atlas of Pain Medicine Procedures by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Why Can't We Get Anything Done Around Here?: The Smart Manager's Guide to Executing the Work That Delivers Results by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Atlas of Sonoanatomy for Regional Anesthesia and Pain Medicine by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Low Back Syndromes: Integrated Clinical Management by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Thinkers 50: Future Thinkers: New Thinking on Leadership, Strategy and Innovation for the 21st Century by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Clinical Neurology 9/E by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book McGraw-Hill Education Pre-GED with Downloadable Tests, Second Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Nuclear Cardiology: Practical Applications, Third Edition by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book How to Solve Word Problems in Calculus by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Web Scalability for Startup Engineers by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Obesity Medicine: Management of Obesity in Women's Health Care by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book How You Can Trade Like a Pro: Breaking into Options, Futures, Stocks, and ETFs by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Why Hasn't He Proposed?: Go from the First Date to Setting the Date by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book Microsoft Visual Studio 2008 Programming by Gerald A. Michaelson, Steven W. Michaelson
Cover of the book 5 Steps to a 5 500 AP Human Geography Questions to Know by Test Day by Gerald A. Michaelson, Steven W. Michaelson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy