Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

12 Essential Principles for Winning the War for Customers

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by Gerald A. Michaelson, Steven W. Michaelson, McGraw-Hill Education
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Author: Gerald A. Michaelson, Steven W. Michaelson ISBN: 9780071762786
Publisher: McGraw-Hill Education Publication: November 10, 2003
Imprint: McGraw-Hill Education Language: English
Author: Gerald A. Michaelson, Steven W. Michaelson
ISBN: 9780071762786
Publisher: McGraw-Hill Education
Publication: November 10, 2003
Imprint: McGraw-Hill Education
Language: English

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

  • Organization of Intelligence: Know your market as well as you know yourself
  • Economy of Force: Assess accurately where you employ your resources
  • Simplicity: Even the simplest plans are difficult to execute

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

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