Summary of Blue Ocean Strategy From Kim & Mauborgne

Business & Finance, Career Planning & Job Hunting, Small Business, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Summary of Blue Ocean Strategy From Kim & Mauborgne by Better Business Summaries, Summary Station
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Author: Better Business Summaries ISBN: 9781370134083
Publisher: Summary Station Publication: October 17, 2016
Imprint: Smashwords Edition Language: English
Author: Better Business Summaries
ISBN: 9781370134083
Publisher: Summary Station
Publication: October 17, 2016
Imprint: Smashwords Edition
Language: English

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic handbook offering practical strategies for business students or entrepreneurs who want to get ahead of the competition, break new ground in uncharted territory, and earn access to widespread opportunities for growth, as well as gain a previously under-utilized base of customers.
Typically, businesses will mistakenly focus upon competitors when creating strategies. A business that is labelled as a “blue ocean,” however, will shift their focus to creating value for their customers, which could include those customers yet to be attained. “Blue ocean” is terminology which comes from picturing new market space as crystal clear, blue waters of unexplored ocean. Conversely, a “red ocean” describes the antithesis, where frequent and heavy competition creates a red, or bloody, rivalry.

This is a summary and analysis of the book and NOT the original book

This Book Contains:
• Summary Of The Entire Book
• Chapter By Chapter Breakdown
• Analysis Of The Reading Experience

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic handbook offering practical strategies for business students or entrepreneurs who want to get ahead of the competition, break new ground in uncharted territory, and earn access to widespread opportunities for growth, as well as gain a previously under-utilized base of customers.
Typically, businesses will mistakenly focus upon competitors when creating strategies. A business that is labelled as a “blue ocean,” however, will shift their focus to creating value for their customers, which could include those customers yet to be attained. “Blue ocean” is terminology which comes from picturing new market space as crystal clear, blue waters of unexplored ocean. Conversely, a “red ocean” describes the antithesis, where frequent and heavy competition creates a red, or bloody, rivalry.

This is a summary and analysis of the book and NOT the original book

This Book Contains:
• Summary Of The Entire Book
• Chapter By Chapter Breakdown
• Analysis Of The Reading Experience

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