Summary: Information Rules - Carl Shapiro and Hal R. Varian

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: Information Rules - Carl Shapiro and Hal R. Varian by BusinessNews Publishing, Must Read Summaries
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: BusinessNews Publishing ISBN: 9782806247278
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806247278
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This work offers a summary of the book “INFORMATION RULES: A Strategic Guide to the Network Economy” by Carl Shapiro and Hal R. Varian.
The assumption that informational goods – such as movies, music, etc – are subject to different economic laws is false, the authors of Information Rules argue persuasively. Hyped new theories and guidelines are at their base, simply reworked versions of principles established in the past. What’s needed, therefore, is an understanding of these proven theories, and how best to apply them to the informational world.
For example, pricing laws still apply: every company needs to know how much their customer is willing to pay, and how they should meet that with their product. Every business should know how to manage their rights, and how to manage “lock-in” (when a customer chooses a brand and becomes very loyal to it). Government policy and feedback loops are still important to information technology companies. Information Rules takes these principles, and explains how best to apply them in a technology context: users of information technologies are especially susceptible to lock-in, for example, as are feedback loops.
Too many new information businesses fail because they are taken in by hype rather than basing strategy on sound, proven business laws. Shapiro and Varian explain how to avoid that trap.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This work offers a summary of the book “INFORMATION RULES: A Strategic Guide to the Network Economy” by Carl Shapiro and Hal R. Varian.
The assumption that informational goods – such as movies, music, etc – are subject to different economic laws is false, the authors of Information Rules argue persuasively. Hyped new theories and guidelines are at their base, simply reworked versions of principles established in the past. What’s needed, therefore, is an understanding of these proven theories, and how best to apply them to the informational world.
For example, pricing laws still apply: every company needs to know how much their customer is willing to pay, and how they should meet that with their product. Every business should know how to manage their rights, and how to manage “lock-in” (when a customer chooses a brand and becomes very loyal to it). Government policy and feedback loops are still important to information technology companies. Information Rules takes these principles, and explains how best to apply them in a technology context: users of information technologies are especially susceptible to lock-in, for example, as are feedback loops.
Too many new information businesses fail because they are taken in by hype rather than basing strategy on sound, proven business laws. Shapiro and Varian explain how to avoid that trap.

More books from Must Read Summaries

Cover of the book Summary of Confessions of an Economic Hit Man - John Perkins by BusinessNews Publishing
Cover of the book Summary of Steve Jobs - WALTER ISAACSON by BusinessNews Publishing
Cover of the book Summary of The Rise and Fall of Modern American Conservatism: A short History - David Farber by BusinessNews Publishing
Cover of the book Summary: Guerrilla Marketing Goes Green - Jay Conrad and Shel Horowitz by BusinessNews Publishing
Cover of the book Summary of Indoctrination U.: The Left's War Against Academic Freedom - David Horowitz by BusinessNews Publishing
Cover of the book Summary of Known and Unknown: A Memoir - Donald Rumsfeld by BusinessNews Publishing
Cover of the book Summary of Muzzled: From T-ball to Terrorism - True Stories that Should be Fiction - Michael A. Smerconish by BusinessNews Publishing
Cover of the book Summary of Blog: Understanding the Information Reformation that's Changing Your World - Hugh Hewitt by BusinessNews Publishing
Cover of the book Summary of The Way to Win: Taking the White House in 2008 - Mark Halperin & John F. Harris by BusinessNews Publishing
Cover of the book Summary of Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye - Michael R. LeGault by BusinessNews Publishing
Cover of the book Summary of The Conscience of a Libertarian: Empowering the Citizen Revolution with God, Guns, Gambling & Tax Cuts - Wayne Allyn Root by BusinessNews Publishing
Cover of the book Summary of Bloggers on the Bus: How the Internet Changed Politics and the Press - Eric Boehlert by BusinessNews Publishing
Cover of the book Summary of Independents Day: Awakening the American Spirit - Lou Dobbs by BusinessNews Publishing
Cover of the book Summary of Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw it Coming - Paul Hawken by BusinessNews Publishing
Cover of the book Summary of The Right Nation: How Conservatives Won - John Micklethwait and Adrian Wooldridge by BusinessNews Publishing
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy