Summary: How To Master the Art of Selling - Tom Hopkins
Business & Finance, Economics, Development & Growth, Management & Leadership, Management
| Author: | BusinessNews Publishing | ISBN: | 9782806246905 |
| Publisher: | Must Read Summaries | Publication: | February 15, 2013 |
| Imprint: | Business Book Summaries | Language: | English |
| Author: | BusinessNews Publishing |
| ISBN: | 9782806246905 |
| Publisher: | Must Read Summaries |
| Publication: | February 15, 2013 |
| Imprint: | Business Book Summaries |
| Language: | English |
This work offers a summary of the book “HOW TO MASTER THE ART OF SELLING: The Best Book Ever Written on Selling & Salesmanship” by Tom Hokins
Sales Champions do not all have innate selling ability: they employ skills that can be easily understood, learnt and applied. All you need is this knowledge, plus drive from within to achieve and the time to perfect your skills. Selling is a great profession because you can use creativity, and have control over your profitability, rather than be held back by limits set by others. Tom Hopkins takes the reader through the most effective sales skills, analyzing why they work, and how to learn them.
Begin, he suggests, by never viewing failure as a negative. He also explains how to set goals, and how to re-evaluate them. Capitalize on every success, and realize that it’s the opportunity for many other successes: sell to one bank, for example, and you will realize how to sell to others. Know your product and your customer well, so that you know how long their “itch cycle” is (i.e. when they start considering an upgrade).
How to Master the Art of Selling is an exceptionally practical book, tackling everything from sales calls, initial meetings, presentations, follow-ups and long-term strategies.
Sales Champions do not all have innate selling ability: they employ skills that can be easily understood, learnt and applied. All you need is this knowledge, plus drive from within to achieve and the time to perfect your skills. Selling is a great profession because you can use creativity, and have control over your profitability, rather than be held back by limits set by others. Tom Hopkins takes the reader through the most effective sales skills, analyzing why they work, and how to learn them.
Begin, he suggests, by never viewing failure as a negative. He also explains how to set goals, and how to re-evaluate them. Capitalize on every success, and realize that it’s the opportunity for many other successes: sell to one bank, for example, and you will realize how to sell to others. Know your product and your customer well, so that you know how long their “itch cycle” is (i.e. when they start considering an upgrade).
How to Master the Art of Selling is an exceptionally practical book, tackling everything from sales calls, initial meetings, presentations, follow-ups and long-term strategies.
This work offers a summary of the book “HOW TO MASTER THE ART OF SELLING: The Best Book Ever Written on Selling & Salesmanship” by Tom Hokins
Sales Champions do not all have innate selling ability: they employ skills that can be easily understood, learnt and applied. All you need is this knowledge, plus drive from within to achieve and the time to perfect your skills. Selling is a great profession because you can use creativity, and have control over your profitability, rather than be held back by limits set by others. Tom Hopkins takes the reader through the most effective sales skills, analyzing why they work, and how to learn them.
Begin, he suggests, by never viewing failure as a negative. He also explains how to set goals, and how to re-evaluate them. Capitalize on every success, and realize that it’s the opportunity for many other successes: sell to one bank, for example, and you will realize how to sell to others. Know your product and your customer well, so that you know how long their “itch cycle” is (i.e. when they start considering an upgrade).
How to Master the Art of Selling is an exceptionally practical book, tackling everything from sales calls, initial meetings, presentations, follow-ups and long-term strategies.
Sales Champions do not all have innate selling ability: they employ skills that can be easily understood, learnt and applied. All you need is this knowledge, plus drive from within to achieve and the time to perfect your skills. Selling is a great profession because you can use creativity, and have control over your profitability, rather than be held back by limits set by others. Tom Hopkins takes the reader through the most effective sales skills, analyzing why they work, and how to learn them.
Begin, he suggests, by never viewing failure as a negative. He also explains how to set goals, and how to re-evaluate them. Capitalize on every success, and realize that it’s the opportunity for many other successes: sell to one bank, for example, and you will realize how to sell to others. Know your product and your customer well, so that you know how long their “itch cycle” is (i.e. when they start considering an upgrade).
How to Master the Art of Selling is an exceptionally practical book, tackling everything from sales calls, initial meetings, presentations, follow-ups and long-term strategies.
