Summary: GUTS - The Seven Laws of Business That Made Chrysler - Robert Lutz

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: GUTS - The Seven Laws of Business That Made Chrysler - Robert Lutz by BusinessNews Publishing, Must Read Summaries
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Author: BusinessNews Publishing ISBN: 9782806246448
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806246448
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This work offers a summary of the book “GUTS: The Seven Laws of Business That Made Chrysler the World’s Hottest Car Company” by Robert Lutz. Robert Lutz is the former President and Vice-Chairman of Chrysler Corporation. Born in Switzerland, he has a 30-year business career which followed a decade of service as a pilot with the United States Marine Corps. Robert Lutz came to Chrysler Corporation in 1986 after serving as Chairman of Ford of Europe, Executive Vice-President of International Operations for Ford and earlier assignments with General Motors and BMW. According to Lutz, in business, as in most of life’s endeavors, you can’t really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. At the end of the day, everything gets intertwined. Business is all about serving the needs of people. And people don’t act rationally all the time – they are a mass of contradictions, paradoxes and emotions. Therefore, the key to prosperity lies in accepting your fate and making the most of it. In Guts, Lutz presents his seven laws of business, explaining how they can be applied in creating a successful company. If you are interested in automotive business, Guts is the perfect book for you.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This work offers a summary of the book “GUTS: The Seven Laws of Business That Made Chrysler the World’s Hottest Car Company” by Robert Lutz. Robert Lutz is the former President and Vice-Chairman of Chrysler Corporation. Born in Switzerland, he has a 30-year business career which followed a decade of service as a pilot with the United States Marine Corps. Robert Lutz came to Chrysler Corporation in 1986 after serving as Chairman of Ford of Europe, Executive Vice-President of International Operations for Ford and earlier assignments with General Motors and BMW. According to Lutz, in business, as in most of life’s endeavors, you can’t really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. At the end of the day, everything gets intertwined. Business is all about serving the needs of people. And people don’t act rationally all the time – they are a mass of contradictions, paradoxes and emotions. Therefore, the key to prosperity lies in accepting your fate and making the most of it. In Guts, Lutz presents his seven laws of business, explaining how they can be applied in creating a successful company. If you are interested in automotive business, Guts is the perfect book for you.

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