Summary and Analysis of Contagious: Why Things Catch On

Based on the Book by Jonah Berger

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion, Nonfiction, Reference & Language, Study Aids, Book Notes
Cover of the book Summary and Analysis of Contagious: Why Things Catch On by Worth Books, Worth Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Worth Books ISBN: 9781504044738
Publisher: Worth Books Publication: March 21, 2017
Imprint: Worth Books Language: English
Author: Worth Books
ISBN: 9781504044738
Publisher: Worth Books
Publication: March 21, 2017
Imprint: Worth Books
Language: English

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book.

Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
 
This short summary and analysis of Contagious includes:

  • Historical context
  • Chapter-by-chapter overviews
  • Detailed timeline of key events
  • Important quotes
  • Fascinating trivia
  • Glossary of terms
  • Supporting material to enhance your understanding of the original work

About Contagious by Jonah Berger:
 
Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.
 
Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s *New York Times–*bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.
 
The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book.

Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
 
This short summary and analysis of Contagious includes:

About Contagious by Jonah Berger:
 
Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.
 
Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s *New York Times–*bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.
 
The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
 

More books from Worth Books

Cover of the book Summary and Analysis of Washington's Spies: The Story of America's First Spy Ring by Worth Books
Cover of the book Summary and Analysis of The Unwinding: An Inner History of the New America by Worth Books
Cover of the book Summary and Analysis of The Industries of the Future by Worth Books
Cover of the book Summary and Analysis of Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space Race by Worth Books
Cover of the book Summary and Analysis of Escape from Alcatraz: The True Crime Classic by Worth Books
Cover of the book Summary and Analysis of Streaming, Sharing, Stealing: Big Data and the Future of Entertainment by Worth Books
Cover of the book Summary and Analysis of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Worth Books
Cover of the book Summary and Analysis of Victoria: The Queen: An Intimate Biography of the Woman Who Ruled an Empire by Worth Books
Cover of the book Summary and Analysis of Uninvited: Living Loved When You Feel Less Than, Left Out, and Lonely by Worth Books
Cover of the book Summary and Analysis of Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right by Worth Books
Cover of the book Summary and Analysis of The Euro: How a Common Currency Threatens the Future of Europe by Worth Books
Cover of the book Summary and Analysis of Shrill: Notes from a Loud Woman by Worth Books
Cover of the book Summary and Analysis of Originals: How Non-Conformists Move the World by Worth Books
Cover of the book Summary and Analysis of The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Worth Books
Cover of the book Summary and Analysis of The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Worth Books
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy