Success Factor: Change Management

Change communication and change marketing as key success factors

Business & Finance, Management & Leadership, Management
Cover of the book Success Factor: Change Management by Reiner Czichos, Haufe
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Author: Reiner Czichos ISBN: 9783648079003
Publisher: Haufe Publication: December 9, 2015
Imprint: Language: English
Author: Reiner Czichos
ISBN: 9783648079003
Publisher: Haufe
Publication: December 9, 2015
Imprint:
Language: English

That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?   About the book: How to simplify the change process for your staff. Why change needs conflicts. Change marketing and innovation management. Change project management, organizational and process design. LIFO ®-charts and change-lexicon.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?   About the book: How to simplify the change process for your staff. Why change needs conflicts. Change marketing and innovation management. Change project management, organizational and process design. LIFO ®-charts and change-lexicon.  

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