Studying Digital Media Audiences

Perspectives from Australasia

Nonfiction, Computers, Internet, Social & Cultural Studies, Social Science
Cover of the book Studying Digital Media Audiences by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781315402048
Publisher: Taylor and Francis Publication: January 27, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781315402048
Publisher: Taylor and Francis
Publication: January 27, 2017
Imprint: Routledge
Language: English

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

More books from Taylor and Francis

Cover of the book Gender Ideologies and Military Labor Markets in the U.S. by
Cover of the book Jumpstart! Grammar by
Cover of the book The Elizabethan Underworld - a collection of Tudor and Early Stuart Tracts and Ballads by
Cover of the book After Method by
Cover of the book Developmental Science and the Holistic Approach by
Cover of the book News of the World by
Cover of the book Autism in the Early Years by
Cover of the book Transboundary Environmental Governance by
Cover of the book 'No Five Fingers are Alike' by
Cover of the book Putting Process Drama into Action by
Cover of the book International Trade and Climate Change Policies by
Cover of the book Reasoning and Thinking by
Cover of the book Arabian Medicine and its Influence on the Middle Ages: Volume I by
Cover of the book Writing War in Britain and France, 1370-1854 by
Cover of the book Images of the Street by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy