Student Workbook to Accompany Crisis Communications

A Casebook Approach

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Student Workbook to Accompany Crisis Communications by Kathleen Fearn-Banks, Kathleen Fearn_Banks, Taylor and Francis
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Author: Kathleen Fearn-Banks, Kathleen Fearn_Banks ISBN: 9781134972814
Publisher: Taylor and Francis Publication: August 25, 2016
Imprint: Routledge Language: English
Author: Kathleen Fearn-Banks, Kathleen Fearn_Banks
ISBN: 9781134972814
Publisher: Taylor and Francis
Publication: August 25, 2016
Imprint: Routledge
Language: English

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

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No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

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