Street Smart Franchising

Business & Finance
Cover of the book Street Smart Franchising by Joe Mathews, Entrepreneur Press
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Author: Joe Mathews ISBN: 9781613080238
Publisher: Entrepreneur Press Publication: May 1, 2011
Imprint: Entrepreneur Press Language: English
Author: Joe Mathews
ISBN: 9781613080238
Publisher: Entrepreneur Press
Publication: May 1, 2011
Imprint: Entrepreneur Press
Language: English

Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

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