Strategies of Multinationals in Central and Eastern Europe

Innovation Systems and Embeddedness

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book Strategies of Multinationals in Central and Eastern Europe by Yordanka Chobanova, Palgrave Macmillan UK
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Author: Yordanka Chobanova ISBN: 9780230250956
Publisher: Palgrave Macmillan UK Publication: August 21, 2009
Imprint: Palgrave Macmillan Language: English
Author: Yordanka Chobanova
ISBN: 9780230250956
Publisher: Palgrave Macmillan UK
Publication: August 21, 2009
Imprint: Palgrave Macmillan
Language: English

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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