Strategies for International Industrial Marketing (RLE International Business)

The Management of Customer Relationships in European Industrial Markets

Business & Finance, Economics, International
Cover of the book Strategies for International Industrial Marketing (RLE International Business) by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135124274
Publisher: Taylor and Francis Publication: May 7, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135124274
Publisher: Taylor and Francis
Publication: May 7, 2013
Imprint: Routledge
Language: English

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

More books from Taylor and Francis

Cover of the book Reading Researchers in Search of Common Ground by
Cover of the book Managing Social Research by
Cover of the book Teaching Drama in Primary and Secondary Schools by
Cover of the book Cosmopolitan Europe: A Strasbourg Self-Portrait by
Cover of the book Educational Evaluation, Assessment and Monitoring by
Cover of the book The War Between Mentalism and Behaviorism by
Cover of the book Treatment or Diagnosis by
Cover of the book Health Professions and the State in Europe by
Cover of the book Military Intervention in Britain by
Cover of the book The New Economic Diplomacy by
Cover of the book Battling Girlhood by
Cover of the book The Stasi by
Cover of the book Evidence-based Investigative Interviewing by
Cover of the book Enriching the Sociological Imagination by
Cover of the book Gender and Family Among Transnational Professionals by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy