Strategies for High-Tech Firms

Marketing, Economic, and Legal Issues

Business & Finance, Marketing & Sales, Industrial, Business Reference, Business Law
Cover of the book Strategies for High-Tech Firms by P.M. Rao, Joseph A. Klein, Taylor and Francis
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Author: P.M. Rao, Joseph A. Klein ISBN: 9781317459286
Publisher: Taylor and Francis Publication: January 28, 2015
Imprint: Routledge Language: English
Author: P.M. Rao, Joseph A. Klein
ISBN: 9781317459286
Publisher: Taylor and Francis
Publication: January 28, 2015
Imprint: Routledge
Language: English

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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