Strategic Urban Health Communication

Nonfiction, Health & Well Being, Medical, Specialties, Preventive Medicine, Business & Finance, Marketing & Sales
Cover of the book Strategic Urban Health Communication by , Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781461493358
Publisher: Springer New York Publication: December 5, 2013
Imprint: Springer Language: English
Author:
ISBN: 9781461493358
Publisher: Springer New York
Publication: December 5, 2013
Imprint: Springer
Language: English

Strategic Urban Health Communication

Charles C. Okigbo, editor

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic.

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:

  • Urbanization, population, and health myths: addressing common misconceptions.
  • Integrating HIV/family planning programs: opportunities for strategic communication.
  • The role of sports in strategic health promotion in low-income areas.
  • The Internet as a sex education tool: a case study from Thailand.
  • Advertising and childhood obesity in China.
  • Health communication strategies for sustainable development in a globalized world.

Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Urban Health Communication

Charles C. Okigbo, editor

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic.

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:

Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

More books from Springer New York

Cover of the book Incineration Technologies by
Cover of the book Land Remote Sensing and Global Environmental Change by
Cover of the book Topics in Dynamics of Civil Structures, Volume 4 by
Cover of the book Risk and Reward by
Cover of the book Quintessential Cities, Accountable to the Future by
Cover of the book Atlas of Operative Procedures in Surgical Oncology by
Cover of the book Teleneurology in Practice by
Cover of the book Practical Assessment and Treatment of the Patient with Headaches in the Emergency Department and Urgent Care Clinic by
Cover of the book Topics in Numerical Partial Differential Equations and Scientific Computing by
Cover of the book Disaster Planning by
Cover of the book Bio-Inspired Nanotechnology by
Cover of the book Imaging the Brain in Autism by
Cover of the book Reviews of Environmental Contamination and Toxicology Volume 224 by
Cover of the book Essentials of Pain Management by
Cover of the book Who Cares About Wildlife? by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy